{
  "slug": "blackrock-aladdin",
  "name": "BlackRock Aladdin",
  "description": "Aladdin (Asset, Liability, Debt and Derivative Investment Network) is an electronic system that provides risk analytics and portfolio management services to institutional investors. Developed by BlackRock Solutions, the platform integrates data across asset classes to provide a unified view of risk and investment operations.",
  "url": "https://optimly.ai/brand/blackrock-aladdin",
  "logoUrl": "",
  "baiScore": 94,
  "archetype": "Challenger",
  "category": "FinTech",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "addepar-corporate",
      "name": "Addepar Corporate"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T16:15:24.627+00:00",
  "verifiedVitals": {
    "website": "https://www.blackrock.com/aladdin",
    "founded": "1988",
    "headquarters": "New York, NY",
    "pricing_model": "Enterprise/Custom (Typically based on basis points of AUM or fixed license fees)",
    "core_products": "Portfolio management, risk analytics, investment accounting, trade execution, and compliance tools.",
    "key_differentiator": "The only platform that integrates the full investment lifecycle with the same data and analytics used by the world's largest asset manager.",
    "target_markets": "Asset managers, pension funds, insurers, banks, and sovereign wealth funds.",
    "employee_count": "Part of BlackRock's ~19,000+ employees.",
    "funding_stage": "Public (NYSE: BLK)",
    "subcategory": "Investment Management & Risk Analytics"
  },
  "timestamp": 1776010864779
}