{"name":"Blacks","domain":"blacks.co.uk","url":"https://optimly.ai/brand/blacks","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK outdoor retailer offering clothing, footwear, equipment and outdoor technology from leading brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"description","label":"Description","shape":"text","content":"Blacks has been connected to the outdoors since 1861, providing clothing, footwear and equipment for hiking, running, camping, walking and everyday outdoor activities. Its range includes products from brands such as Berghaus, Rab, The North Face, Salomon, Scarpa, Vango, adidas Terrex and Osprey.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide reliable, durable outdoor gear that supports how people move through the world and makes premium outdoor equipment easy to access, use and trust.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://blacks.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, dependable and adventure-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1861","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people find clothing, footwear, equipment and technology suitable for outdoor activities and changing conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of outdoor clothing, footwear and equipment\nOutdoor product selection across hiking, walking, running, camping and other activities\nRetailing products from leading outdoor brands\nStandard and next-day delivery\nClick and collect from stores\n28-day refunds or exchanges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Outdoor clothing, including waterproofs, insulated jackets, fleeces, midlayers and baselayers\nWalking and hiking footwear\nTents and camping equipment\nSleeping bags\nCooking equipment\nBags and luggage\nOutdoor technology, watches, GPS devices and heart-rate monitors\nGloves, beanies and other outdoor accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at listed retail prices in GBP, with sale pricing on some items. Standard delivery is £4.99 and free on orders over £95; next-day delivery is £5.99.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Outdoor retail and sporting goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People shopping for outdoor clothing, footwear, camping equipment, walking and hiking gear, running products and outdoor technology; the site offers women's, men's and kids' ranges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Outdoor participants and adventurers seeking clothing, footwear, camping equipment and performance technology for activities including hiking, walking, running and camping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Hiking and walking\nRunning and trail running\nCamping and outdoor trips\nOutdoor layering and weather protection\nFitness and health tracking\nEveryday outdoor use","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to outdoor clothing, footwear and equipment from leading brands\nGear designed for performance, durability and changing conditions\nOptions for hiking, running, camping and everyday outdoor activities\nHome delivery or collection from stores\nAbility to return or exchange orders within 28 days","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blacks.co.uk","updated_at":"2026-11-08T03:03:08.157993+00:00"}]}],"last_refreshed_at":"2026-11-08T03:03:08.164077+00:00","last_changed_at":"2026-11-08T03:03:08.170545+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=994c21ea-f546-441f-ae98-a848c3710cd3"}