# Blacks

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/blacks
- **Dataset:** https://optimly.ai/brand/blacks.json
- **Markdown:** https://optimly.ai/brand/blacks/llms.txt
- **Official website:** https://blacks.co.uk
- **Slug:** blacks
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** UK outdoor retailer offering clothing, footwear, equipment and outdoor technology from leading brands.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Description:** Blacks has been connected to the outdoors since 1861, providing clothing, footwear and equipment for hiking, running, camping, walking and everyday outdoor activities. Its range includes products from brands such as Berghaus, Rab, The North Face, Salomon, Scarpa, Vango, adidas Terrex and Osprey.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

## Identity

- **Mission:** To provide reliable, durable outdoor gear that supports how people move through the world and makes premium outdoor equipment easy to access, use and trust.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Website:** https://blacks.co.uk
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Voice & tone:** Practical, dependable and adventure-focused.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Founded:** 1861
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

## Offerings

- **Problem solved:** Helps people find clothing, footwear, equipment and technology suitable for outdoor activities and changing conditions.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Core capabilities:**
  - Online retail of outdoor clothing, footwear and equipment
  - Outdoor product selection across hiking, walking, running, camping and other activities
  - Retailing products from leading outdoor brands
  - Standard and next-day delivery
  - Click and collect from stores
  - 28-day refunds or exchanges
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Products / SKUs:**
  - Outdoor clothing, including waterproofs, insulated jackets, fleeces, midlayers and baselayers
  - Walking and hiking footwear
  - Tents and camping equipment
  - Sleeping bags
  - Cooking equipment
  - Bags and luggage
  - Outdoor technology, watches, GPS devices and heart-rate monitors
  - Gloves, beanies and other outdoor accessories
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Pricing:** Products are sold at listed retail prices in GBP, with sale pricing on some items. Standard delivery is £4.99 and free on orders over £95; next-day delivery is £5.99.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

## Audience

- **Target industry:** Outdoor retail and sporting goods
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Customer base:** People shopping for outdoor clothing, footwear, camping equipment, walking and hiking gear, running products and outdoor technology; the site offers women's, men's and kids' ranges.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Ideal customer profile:** Outdoor participants and adventurers seeking clothing, footwear, camping equipment and performance technology for activities including hiking, walking, running and camping.
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Use cases:**
  - Hiking and walking
  - Running and trail running
  - Camping and outdoor trips
  - Outdoor layering and weather protection
  - Fitness and health tracking
  - Everyday outdoor use
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

- **Customer outcomes:**
  - Access to outdoor clothing, footwear and equipment from leading brands
  - Gear designed for performance, durability and changing conditions
  - Options for hiking, running, camping and everyday outdoor activities
  - Home delivery or collection from stores
  - Ability to return or exchange orders within 28 days
Source: Brand's website (https://blacks.co.uk) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
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POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
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- `security_compliance`

Allowed gap values:
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Use only the supplied categories. "other" is a category, not an invitation to
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Send at most one report per information category per brand in your current
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