{
  "slug": "blackstone-bx",
  "name": "Blackstone-bx",
  "description": "Blackstone is the world’s #1 alternative asset manager, serving institutional and individual investors by building strong businesses that deliver lasting value with over $1.3 trillion in Assets Under Management.",
  "url": "https://optimly.ai/brand/blackstone-bx",
  "websiteUrl": "https://blackstone.com/",
  "logoUrl": "https://logo.clearbit.com/blackstone.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Alternative Asset Management",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:05.890Z",
  "verifiedVitals": {
    "website": "https://blackstone.com",
    "category": "Alternative asset manager",
    "what_it_does": "Blackstone is an alternative asset manager that manages alternative assets, including private equity, real estate, credit, infrastructure, hedge funds, secondaries, growth equity, and insurance solutions. It serves institutional and individual investors by building strong businesses that deliver lasting value.",
    "primary_audience": "Institutional and individual investors, as well as financial advisors.",
    "core_product": "Alternative asset management services, including investment vehicles such as Blackstone Real Estate Income Trust (BREIT), Blackstone Private Credit Fund (BCRED), and Blackstone Private Multi-Asset Credit and Income Fund (BMACX). The firm's core product lines encompass private equity, real estate/real assets, credit and insurance, and other alternatives.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Blackstone's pricing model is custom, typically involving a base management fee (ranging from approximately 0.8% to 2.2% annually) and performance fees, which are a percentage of profits above a specified hurdle rate (e.g., 12.5% above a 5% hurdle)."
    },
    "parent_ownership": "Blackstone Inc. (NYSE: BX) is a publicly traded company. Its ownership is a mix of institutional, retail, and individual investors, with significant holdings by institutional investors like Vanguard Group, BlackRock, and State Street. Directors and officers, including co-founder and CEO Stephen Schwarzman, also hold substantial partnership units.",
    "named_competitors": [
      "Carlyle Group (CG)",
      "TPG (TPG)",
      "Ares Management (ARES)",
      "BlackRock (BLK)",
      "Brookfield (BN)",
      "KKR (Kohlberg Kravis Roberts)",
      "Apollo Global Management"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788176315090
}