{
  "slug": "blinkup",
  "name": "Blinkup",
  "description": "BlinkUp is a fan engagement platform for sports teams that identifies and rewards fans for their attendance and participation in various activities, including in-arena, at partner bars, and at home watch parties. It helps teams gather first-party data on their fan base and provides new inventory for sponsors.",
  "url": "https://optimly.ai/brand/blinkup",
  "websiteUrl": "https://blinkupapp.com/",
  "logoUrl": "https://logo.clearbit.com/blinkupapp.com",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Loyalty Program Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T20:23:43.372Z",
  "verifiedVitals": {
    "website": "https://blinkupapp.com",
    "category": "Fan Engagement Platform",
    "what_it_does": "BlinkUp identifies and rewards sports fans for their attendance and engagement at various locations, including stadiums, official team bars, and home watch parties. It provides sports teams with first-party fan data and creates new sponsorship inventory and activation opportunities. The platform integrates into a team's existing app and website.",
    "core_product": "A fan engagement and identification platform that integrates into a team's existing app and website. It offers attendance-based rewards, sponsor activations, and first-party data collection across multiple fan gathering points: in the arena (auto check-in), at official team bars (building and onboarding bar networks), and at home (patent-pending Bluetooth-verified watch parties).",
    "pricing_model": {
      "kind": "custom",
      "detail": "BlinkUp offers customized game plans based on the team's needs, including where they want fans to show up and which sponsors they work with. Pricing details are not publicly disclosed, and interested parties are encouraged to book a demo or request a game plan."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789869678878
}