{
  "slug": "blocket-bilar",
  "name": "blocket-bilar",
  "description": "Blocket Bilar is the automotive section of Blocket, Sweden's largest classifieds website. It provides a platform for individuals and dealerships to buy and sell new and used cars, offering tools like car valuation, buyer/seller guides, and insurance options.",
  "url": "https://optimly.ai/brand/blocket-bilar",
  "websiteUrl": "https://blocket.se/",
  "logoUrl": "https://logo.clearbit.com/blocket.se",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Vehicle Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T03:35:21.921Z",
  "verifiedVitals": {
    "website": "https://blocket.se",
    "category": "Online car marketplace",
    "what_it_does": "Provides a platform for individuals to buy and sell new and used cars, offering tools for car valuation, temporary insurance, and guides for car transactions.",
    "primary_audience": "Individuals in Sweden looking to buy or sell cars.",
    "core_product": "Online classifieds for cars",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Users can create ads to sell cars. The platform also offers free temporary insurance and car valuation tools."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789897929563
}