{
  "slug": "blocket",
  "name": "Blocket",
  "description": "An online classifieds marketplace based in Sweden, where users can buy and sell a wide variety of new and used items, including furniture, vehicles, electronics, and real estate.",
  "url": "https://optimly.ai/brand/blocket",
  "websiteUrl": "https://blocket.se/",
  "logoUrl": "https://logo.clearbit.com/blocket.se",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Classifieds Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T15:16:14.498Z",
  "verifiedVitals": {
    "website": "https://blocket.se",
    "category": "Online Classifieds Marketplace",
    "primary_audience": "The primary audience for Blocket is individuals and businesses in Sweden. It is widely used, with 8 out of 10 Swedes having bought or sold something on the platform, and over 90% of families with children having used it.",
    "core_product": "Blocket's core product is its online classifieds platform, which provides a marketplace for users to post and browse advertisements for items such as furniture, electronics, cars, real estate, and jobs.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Selling on Blocket is generally free for individuals in many categories. However, the platform generates revenue by charging a fee for advertisements in certain categories and offers paid options for professional sellers."
    },
    "parent_ownership": "Blocket is owned by Vend, which is part of the Norwegian media group Schibsted. Schibsted acquired Blocket in 2003 and became its sole owner in 2006."
  },
  "intentTags": {
    "problemIntents": [
      "Selling unwanted items",
      "Finding affordable second-hand goods",
      "Searching for specific vehicles",
      "Listing properties for rent or sale",
      "Connecting with local buyers or sellers"
    ],
    "solutionIntents": [
      "Using an online classifieds platform",
      "Browsing diverse product listings",
      "Posting items for sale",
      "Buying second-hand products",
      "Finding real estate listings"
    ],
    "evaluationIntents": [
      "Comparing online marketplaces for reach and fees",
      "Assessing platforms for ease of use in selling items",
      "Reviewing options for buying used cars",
      "Evaluating platforms for property listings",
      "Analyzing the effectiveness of classifieds for local trade"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721115951
}