{
  "slug": "blue-moon-molson-coors",
  "name": "blue-moon-molson-coors",
  "description": "Blue Moon is a popular Belgian-style wheat ale brand, known for its distinctive taste and often served with an orange slice. It is a brand within the portfolio of Molson Coors Beverage Company.",
  "url": "https://optimly.ai/brand/blue-moon-molson-coors",
  "websiteUrl": "https://molsoncoors.com/",
  "logoUrl": "https://logo.clearbit.com/molsoncoors.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Craft Beer",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T09:20:44.678Z",
  "verifiedVitals": {
    "website": "https://molsoncoors.com",
    "what_it_does": "Blue Moon Brewing Co., a subsidiary of Molson Coors, brews and sells Belgian-style witbier and other beer variations.",
    "primary_audience": "Adult consumers of alcoholic beverages, including those exploring beyond standard lagers and younger drinkers.",
    "core_product": "Blue Moon Belgian White Belgian-Style Wheat Ale.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Blue Moon is sold as an accessible, widely available Belgian-style wheat beer, priced above mainstream domestic lagers."
    },
    "named_competitors": [
      "Shock Top",
      "Hoegaarden",
      "Allagash White"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Seeking refreshing alcoholic beverages",
      "Looking for craft beer options",
      "Desire for unique beer flavors"
    ],
    "solutionIntents": [
      "Craft beer purchase",
      "Belgian-style wheat ale discovery",
      "Premium beer consumption"
    ],
    "evaluationIntents": [
      "Blue Moon beer reviews",
      "Craft beer taste comparisons",
      "Best wheat ales"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787723848068
}