{"name":"Blue Ridge Bank","domain":"mybrb.bank","url":"https://optimly.ai/brand/blue-ridge-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Blue Ridge Bank is an independent, community-owned bank serving personal, small business, commercial, and wealth-management customers in Virginia and North Carolina.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in Luray, Virginia, in 1893, Blue Ridge Bank provides personal banking, business and commercial banking, wealth and trust services, lending, deposit accounts, treasury management, and digital banking through local branches and online channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide financial solutions and advice that enable customers to achieve sustainable financial success, delivered through safe and sound banking, long-term shareholder value, and an improved quality of life for customers, employees, and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Harry Golliday, Interim Chief Executive Officer; Judy C. Gavant, President & Chief Financial Officer; Ray Knott, Commercial Banking Executive; Grace Vallacchi, Chief Risk Officer; Margaret Hodges, Chief Human Resources Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mybrb.bank","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, neighborly, relationship-focused, straightforward, community-oriented, and reassuring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1893","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Luray, Virginia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent and community-owned; the site describes Blue Ridge Bank as a locally owned, independent community bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Blue Ridge Bank helps individuals, families, nonprofits, small businesses, and larger commercial organizations manage money, save, borrow, handle cash flow, plan for wealth, and access banking support through local relationships and digital tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking, savings, money market, CDs, IRAs, and HSAs\nPersonal lending, including credit cards, home equity, auto, RV, boat, and personal loans\nBusiness and commercial checking, savings, money market, CDs, and retirement accounts\nBusiness and commercial lending, including credit cards, loans, lines of credit, letters of credit, SBA loans, and construction loans\nTreasury management, cash management, receivables, payables, merchant services, fraud prevention, and Positive Pay\nDigital banking with mobile deposit, bill pay, transfers, Zelle, and personal finance management\nWealth management, trust administration, estate planning, and life insurance\nLocal branch banking, banker support, community outreach, and financial calculators","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Kasasa Cash Checking\nPersonal checking and savings accounts\nMoney market accounts and certificates of deposit\nIRAs and health savings accounts\nPersonal loans, home equity lines of credit, auto, RV, and boat loans\nBusiness checking, savings, money market, CDs, and retirement accounts\nBusiness credit cards, loans, lines of credit, and letters of credit\nTreasury management and cash-flow solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies by account and term. The site lists deposit rates and APYs, including a 4.50% APY promotional example for Kasasa Cash Checking, with applicable qualifications, limits, fees, minimum balances, and rate-change conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, with commercial expertise including nonprofit, arts and culture, restaurant, commercial real estate, construction, marine and recreation, and other local industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, students, first responders, customers age 55 and older, small businesses, commercial organizations, nonprofits, professional firms, and community organizations in Virginia and North Carolina.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers and organizations in Virginia and North Carolina seeking an independent community bank with local bankers, personal and business deposit products, lending, commercial credit, treasury management, wealth services, and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday personal banking and rewards checking\nSaving through savings accounts, money market accounts, CDs, IRAs, and HSAs\nFinancing vehicles, personal needs, homes, and other milestones\nOpening and managing small-business accounts\nManaging business cash flow, receivables, payables, and treasury operations\nFinancing commercial real estate, construction, acquisitions, and equipment\nSupporting nonprofit and charitable organizations with banking and lending\nManaging wealth, trusts, estates, and life insurance needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Earn interest and potential nationwide ATM fee refunds through qualifying Kasasa Cash Checking\nAccess local bankers rather than distant call centers\nManage personal and business finances through digital banking tools\nObtain local lending and commercial financing support\nImprove business cash-flow and fraud-management processes\nSupport sustainable financial success through banking advice and financial solutions\nReceive relationship-based service from a community-focused bank\nBank with an independent institution serving local communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mybrb.bank","updated_at":"2026-11-07T20:14:16.570366+00:00"}]}],"last_refreshed_at":"2026-11-07T20:14:16.579004+00:00","last_changed_at":"2026-11-07T20:14:16.586368+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a6b90886-6638-45a0-bec4-b2425bf4b843"}