{
  "slug": "blum",
  "name": "Blum",
  "description": "Blum manufactures carefully engineered hardware, innovative motion technologies, and customized services for cabinetry, including lift systems, hinge systems, box systems, runner systems, and pocket systems, aimed at enhancing functionality and workflow in residential spaces.",
  "url": "https://optimly.ai/brand/blum",
  "websiteUrl": "https://blum.com/",
  "logoUrl": "https://logo.clearbit.com/blum.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Cabinet and Furniture Hardware",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:09.431Z",
  "verifiedVitals": {
    "website": "https://blum.com",
    "category": "Cabinet hardware manufacturer",
    "what_it_does": "Blum manufactures carefully engineered hardware, innovative motion technologies, and customized services, including drawer runners, hinges, and lift systems, to create an easier workflow for cabinetry throughout the home.",
    "primary_audience": "Furniture manufacturers, cabinet makers, and designers.",
    "core_product": "Lift systems (e.g., AVENTOS), hinge systems, box systems (e.g., MERIVOBOX), runner systems (e.g., MOVENTO), and pocket systems (e.g., REVEGO).",
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787558946101
}