{
  "slug": "boardactive",
  "name": "Boardactive",
  "description": "Boardactive offers a patented Location & Audience based Direct Response AI Technology for brands to connect with people. It facilitates engaging mobile messaging, in-app experiences, geofencing to drive foot traffic, and detailed measurement, enabling hyper-personalization, automated segmentation, and first-party data utilization for app users.",
  "url": "https://optimly.ai/brand/boardactive",
  "websiteUrl": "https://boardactive.com/",
  "logoUrl": "https://logo.clearbit.com/boardactive.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Mobile Engagement Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-19T12:24:04.951Z",
  "verifiedVitals": {
    "website": "https://boardactive.com",
    "category": "Mobile Marketing Platform",
    "what_it_does": "Boardactive provides a location and audience-based direct response AI technology that connects brands and people. It enables brands to engage and deliver relevant mobile messages with creatives based on app users’ journeys and behaviors, utilize geofencing to measure, engage, and retarget app users, deliver engaging content with hyper-personalization, build precise audiences with live accurate data, and create powerful in-app experiences. The platform also incorporates patented VisualMatic®&AI technology to send creatives directly to consumers' mobile devices.",
    "primary_audience": "Brands and businesses with mobile applications",
    "core_product": "BrandDrop® platform",
    "pricing_model": {
      "kind": "unknown",
      "detail": "free trial available"
    },
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789990744477
}