{"name":"Bobbejaanland","domain":"bobbejaanland.be","url":"https://optimly.ai/brand/bobbejaanland","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bobbejaanland is an amusement park offering attractions, themed areas, seasonal events and visitor experiences in Belgium.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bobbejaanland presents itself as \"'t plezantste land\" and offers attractions ranging from calm boat rides to intense roller coasters, unique themed areas, Halloween activities, winter entertainment, tickets, annual passes and visit-planning services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide enjoyable, repeatable amusement experiences through attractions, themed worlds, seasonal events and visitor services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bobbejaanland.be","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, inviting and adventurous, with an emphasis on fun, excitement and discovery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1961","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Parques Reunidos Group is referenced in Bobbejaanland's newsletter consent information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides entertainment and helps visitors plan and enjoy amusement-park day trips, seasonal events and extended stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Amusement-park attractions\nThemed areas and immersive experiences\nSeasonal Halloween and winter events\nOnline ticket and annual-pass sales\nAccommodation and ticket-plus-hotel bookings\nVisitor planning tools including park maps, routes, opening hours and waiting times\nSpeedy Pass attraction access\nMobile app with ticket synchronization and interactive park map","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dated day tickets\nUndated tickets\nAnnual subscriptions\nTicket plus hotel packages\nSpeedy Pass\nBobbejaanland mobile app\nHalloween experiences\nBobbejaanland Wintert experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Displayed prices include day tickets from €28.90, annual subscriptions from €114.90, and a booking option starting from €89. Promotional tickets are also shown at €28.90 for specified dates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Amusement parks and leisure entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Visitors seeking attractions, themed experiences, seasonal events and leisure outings; the park describes its attractions as suitable for young and old.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and groups planning an amusement-park visit, including visitors interested in rides, annual access, Halloween or winter events, and ticket-plus-hotel stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning a day at an amusement park\nBuying dated or flexible-date admission tickets\nPurchasing an annual pass for repeated visits\nVisiting Halloween attractions and haunted houses\nAttending Bobbejaanland Wintert\nBooking a ticket and hotel stay\nUsing Speedy Pass to access attractions faster\nUsing the mobile app to synchronize tickets and plan routes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Enjoy attractions and themed areas across the park\nReturn throughout the year with an annual subscription\nExperience seasonal Halloween and winter entertainment\nPlan routes and navigate the park using the app and interactive map\nSpend less time waiting with Speedy Pass\nCombine a park visit with accommodation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bobbejaanland.be","updated_at":"2026-11-08T03:30:50.574586+00:00"}]}],"last_refreshed_at":"2026-11-08T03:30:50.585264+00:00","last_changed_at":"2026-11-08T03:30:50.593696+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4526de3c-7784-499e-9e82-3446b4a39f4b"}