{"name":"Bocketts Farm","domain":"bockettsfarm.co.uk","url":"https://optimly.ai/brand/bocketts-farm","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-run working farm park in the Surrey countryside offering animal experiences, indoor and outdoor play, tractor rides, events and family activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bocketts Farm Park is a working family farm run by the Gowing family. It combines farm animals, outdoor adventure, indoor play areas, tractor rides, food and drink, events and educational visits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a fantastic family day out that is clean, safe, educational and fun, while operating the farm and attraction sustainably and educating young visitors about environmental responsibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jane and James Gowing founded and run Bocketts Farm Park. Their twin daughters, Hannah and Becky, returned to the business in 2010 and are responsible for running the farm park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bockettsfarm.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, family-friendly, welcoming and enthusiastic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992; first visitors were welcomed on 22 May 1992.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Surrey countryside","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-run by the Gowing family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an all-weather family day out with opportunities for children and adults to enjoy farm animals, play, education and seasonal activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Working farm and animal experiences\nIndoor and outdoor play areas\nTractor rides and farm activities\nFamily events and seasonal celebrations\nEducational visits for school groups\nFood and drink\nSustainable farming and attraction operations\nVisitor planning through a free mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bocketts Farm Park visits\nFarm activities\nAnimal experiences\nIndoor and outdoor play\nTractor rides\nEvents\nParties\nFood and drink","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Family leisure, visitor attractions and agritourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, children, school groups and visitors seeking a farm-based day out.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children looking for an all-weather leisure and educational attraction, plus schools arranging educational trips.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips\nAnimal feeding and discovery\nIndoor and outdoor play\nTractor rides\nSeasonal events\nChildren's parties\nSchool educational visits\nPlanning a visit with the mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A fun family day out\nOpportunities to interact with farm animals\nActive indoor and outdoor entertainment for children\nEducational experiences connected to farming and the environment\nAn all-weather visitor experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bockettsfarm.co.uk","updated_at":"2026-11-07T07:07:46.537850+00:00"}]}],"last_refreshed_at":"2026-11-07T07:07:46.546102+00:00","last_changed_at":"2026-11-07T07:07:46.553126+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e6c3fd77-8dab-4fa7-abea-4bace4173d03"}