{"name":"Bodybuilding.com","domain":"bodybuilding.com","url":"https://optimly.ai/brand/bodybuilding-com","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A fitness destination offering workout tools, a training app, and sports nutrition supplements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bodybuilding.com describes itself as the world's largest fitness destination since 1999. It provides a fitness app and membership with filmed movements, workout creation, progress tracking, new content, and access to supplements across categories such as protein, pre-workout, creatine, recovery, and amino acids.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://bodybuilding.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, performance-focused, fitness-oriented, and energetic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1999","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1 Town Center Road, Suite #675, Boca Raton, FL 33486","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps athletes and active individuals plan and track workouts, access training content, and find supplements for performance, recovery, and general wellness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Workout creation and planning\nProgress tracking and workout saving\nFitness content and professionally filmed movements\nMobile fitness app access\nSports nutrition supplement retail\nProduct discovery through supplement categories and product quiz\nRewards points on purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bodybuilding.com fitness app and membership\nProtein supplements\nPre-workout supplements\nCreatine supplements\nRecovery supplements\nAmino acids and BCAAs\nDietary supplements and probiotics\nBodybuilding.com Signature Series supplements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Supplement prices vary by product. The yearly Bodybuilding.com membership is listed at $59.99, with a displayed original price of $119.88.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fitness, sports nutrition, dietary supplements, and wellness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Athletes, gym-goers, active individuals, and adults seeking fitness training and nutritional supplements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults and active fitness consumers who want workout programming and tracking alongside supplements for training, performance, recovery, or general wellness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Create and customize workouts\nAccess professionally filmed exercise movements\nTrack and save workout progress\nFollow app-exclusive workouts and regularly updated training content\nShop protein, pre-workout, creatine, recovery, and amino acid supplements\nUse a product quiz to find a supplement stack\nEarn rewards points on purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Build and manage personalized workouts\nTrack fitness progress over time\nAccess more than 1,000 filmed movements\nSupport training, energy, focus, strength, endurance, and recovery with supplements\nMaintain a consistent daily wellness or supplementation routine","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bodybuilding.com","updated_at":"2026-11-08T02:29:52.966530+00:00"}]}],"last_refreshed_at":"2026-11-08T02:29:52.974242+00:00","last_changed_at":"2026-11-08T02:29:52.981454+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4308a227-d06d-4cba-9456-2f7619ca91d4"}