# Bodybuilding.com

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/bodybuilding-com
- **Dataset:** https://optimly.ai/brand/bodybuilding-com.json
- **Markdown:** https://optimly.ai/brand/bodybuilding-com/llms.txt
- **Official website:** https://bodybuilding.com
- **Slug:** bodybuilding-com
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** A fitness destination offering workout tools, a training app, and sports nutrition supplements.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Description:** Bodybuilding.com describes itself as the world's largest fitness destination since 1999. It provides a fitness app and membership with filmed movements, workout creation, progress tracking, new content, and access to supplements across categories such as protein, pre-workout, creatine, recovery, and amino acids.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

## Identity

- **Website:** https://bodybuilding.com
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Voice & tone:** Promotional, performance-focused, fitness-oriented, and energetic.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Founded:** 1999
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Headquarters:** 1 Town Center Road, Suite #675, Boca Raton, FL 33486
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

## Offerings

- **Problem solved:** Helps athletes and active individuals plan and track workouts, access training content, and find supplements for performance, recovery, and general wellness.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Core capabilities:**
  - Workout creation and planning
  - Progress tracking and workout saving
  - Fitness content and professionally filmed movements
  - Mobile fitness app access
  - Sports nutrition supplement retail
  - Product discovery through supplement categories and product quiz
  - Rewards points on purchases
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Products / SKUs:**
  - Bodybuilding.com fitness app and membership
  - Protein supplements
  - Pre-workout supplements
  - Creatine supplements
  - Recovery supplements
  - Amino acids and BCAAs
  - Dietary supplements and probiotics
  - Bodybuilding.com Signature Series supplements
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Pricing:** Supplement prices vary by product. The yearly Bodybuilding.com membership is listed at $59.99, with a displayed original price of $119.88.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

## Audience

- **Target industry:** Fitness, sports nutrition, dietary supplements, and wellness
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Customer base:** Athletes, gym-goers, active individuals, and adults seeking fitness training and nutritional supplements.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Ideal customer profile:** Adults and active fitness consumers who want workout programming and tracking alongside supplements for training, performance, recovery, or general wellness.
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Use cases:**
  - Create and customize workouts
  - Access professionally filmed exercise movements
  - Track and save workout progress
  - Follow app-exclusive workouts and regularly updated training content
  - Shop protein, pre-workout, creatine, recovery, and amino acid supplements
  - Use a product quiz to find a supplement stack
  - Earn rewards points on purchases
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

- **Customer outcomes:**
  - Build and manage personalized workouts
  - Track fitness progress over time
  - Access more than 1,000 filmed movements
  - Support training, energy, focus, strength, endurance, and recovery with supplements
  - Maintain a consistent daily wellness or supplementation routine
Source: Brand's website (https://bodybuilding.com) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
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POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
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- `not_found`
- `outdated`
- `too_vague`

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Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
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