{
  "slug": "bol-com",
  "name": "Bol-com",
  "description": "Bol.com is a major online retail platform offering a wide range of consumer products, with an associated developer program for API integration.",
  "url": "https://optimly.ai/brand/bol-com",
  "websiteUrl": "https://bol.com/",
  "logoUrl": "https://logo.clearbit.com/bol.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "E-commerce Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:03:15.084Z",
  "verifiedVitals": {
    "website": "https://bol.com",
    "category": "E-commerce platform, online marketplace",
    "what_it_does": "Bol.com operates as an online marketplace and store, selling a wide range of products directly to consumers in the Netherlands and Belgium. It also provides a platform for third-party retailers and entrepreneurs to list and sell their products. Additionally, Bol.com offers services to its selling partners, including fulfillment (Logistics via Bol) and various advertising solutions like Sponsored Products and Retail Media.",
    "primary_audience": "Bol Com's primary audience includes millions of active customers in the Netherlands and Belgium who use the platform to find and purchase a broad assortment of products. It also caters to Dutch and Belgian entrepreneurs and small to medium-sized enterprises (SMEs) who act as sales partners on its platform.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "For sellers, setting up a store and listing products is free; fees are paid only upon sale, consisting of a fixed charge per item and a variable percentage of the sale price, which varies by product category. Additional costs apply for optional services like 'Logistics by bol' (fulfillment and storage) and advertising (Sponsored Products) based on a Cost-Per-Click model."
    },
    "parent_ownership": "Bol Com is owned by Koninklijke Ahold Delhaize N.V., a Dutch-Belgian multinational retail and wholesale holding company.",
    "named_competitors": [
      "Amazon.nl",
      "Coolblue",
      "Wehkamp",
      "Marktplaats.nl",
      "Zalando",
      "AliExpress",
      "Shein",
      "Temu",
      "Beslist.nl",
      "Media Markt",
      "Vanden Borre"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "access blocked due to VPN",
      "outdated browser issues preventing website access",
      "malicious software interfering with website access",
      "automated data collection from website",
      "developers needing API access for e-commerce integration"
    ],
    "solutionIntents": [
      "developer API program for e-commerce",
      "guidance on disabling VPN for website access",
      "browser troubleshooting for website access",
      "antivirus recommendations for device security"
    ],
    "evaluationIntents": [
      "evaluating e-commerce platform API capabilities",
      "assessing website accessibility issues",
      "comparing developer documentation for e-commerce platforms"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787556135257
}