{
  "slug": "boligportal",
  "name": "Boligportal",
  "description": "Boligportal is Denmark's largest online marketplace for rental properties, connecting home seekers with a wide range of apartments, rooms, houses, and townhouses. It also provides landlords with free digital tools for listing properties, managing rental contracts, conducting moving inspections, and collecting rent.",
  "url": "https://optimly.ai/brand/boligportal",
  "websiteUrl": "https://boligportal.dk/",
  "logoUrl": "https://logo.clearbit.com/boligportal.dk",
  "baiScore": 47.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Property Portals",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-01T04:11:34.607Z",
  "verifiedVitals": {
    "website": "https://boligportal.dk",
    "category": "Online Rental Platform",
    "what_it_does": "Boligportal is an online platform that facilitates the rental of properties in Denmark by connecting landlords and tenants. It offers a wide range of rental listings, including apartments, rooms, houses, and townhouses. For landlords, it provides free services for listing properties and digital tools for administration, such as creating rental contracts, conducting moving inspections, and managing rent collection. For tenants, it allows free browsing of listings, but requires a paid subscription to contact landlords.",
    "primary_audience": "Home seekers (including students) looking for rental properties and property owners/landlords seeking to rent out their properties.",
    "core_product": "An online marketplace for rental properties in Denmark, complemented by digital tools for landlords and a subscription service for tenants to enable communication with landlords.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Listing properties and using basic landlord tools (rental contracts, moving inspections, rent collection) are free for landlords. Landlords can purchase optional add-on packages for ad promotion or rental data insights. For tenants, creating an account and browsing listings is free, but an active subscription is required to contact landlords. Subscription options include a 24-hour introductory period (DKK 29, then DKK 399 every 28 days), a 4-week subscription (DKK 399), and a 2-month subscription (DKK 499). App subscriptions are DKK 429 for 30 days. All subscriptions auto-renew unless canceled."
    },
    "parent_ownership": "North Media Group",
    "named_competitors": [
      "Akutbolig.dk",
      "BoligZonen.dk",
      "Lejebolig.dk",
      "Kvikbolig.dk",
      "EDC.dk",
      "Heimstaden.dk",
      "Gobolig.dk",
      "Findbolig.nu",
      "Bolighub.dk",
      "Boligsurf.dk",
      "Minlejebolig.dk",
      "Findroommate.dk"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789941330489
}