{"name":"Book Off","domain":"bookoff.co.jp","url":"https://optimly.ai/brand/book-off","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese reuse retailer offering used books, media, games and other goods through stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"description","label":"Description","shape":"text","content":"BOOKOFF buys used and unused goods from customers, performs maintenance, and resells them through physical stores and online channels. Its offerings include books, comics, CDs, DVDs and Blu-ray discs, games, clothing, electronics, fashion goods, jewelry, toys and other products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To accelerate reuse by helping customers buy and sell pre-owned goods, extend product lifecycles, conserve resources and reduce waste while making reuse enjoyable and accessible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bookoff.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, accessible, enthusiastic and recommendation-driven, with an emphasis on discovery and entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people turn unwanted goods into cash and find desired books, media, games and other products at accessible prices, while supporting reuse and reducing waste.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"In-store buyback\nAt-home and delivery buyback\nOnline resale through the official BOOKOFF store\nPhysical store retail and store search\nSales and purchase support for books, media, games, fashion, electronics and other goods\nCustomer membership app and points services\nProduct discovery through rankings, themed features and recommendations\nInternational reuse operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Used books and literature\nComics and manga\nCDs\nDVDs and Blu-ray discs\nVideo games and Nintendo Switch software\nSets and bundled purchases\nClothing and fashion goods\nMobile phones and home electronics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The online store states that orders of ¥1,800 or more qualify for free shipping. Product pages show used-item prices, with examples ranging from ¥110 to over ¥2,000.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Reuse, secondhand retail and circular commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers in Japan and international customers buying or selling reusable goods, including readers, music and movie fans, gamers, families, collectors and people seeking to sell unwanted items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking affordable used books, media, games and hobby goods, as well as individuals and households wanting convenient ways to sell unwanted items through stores, pickup or delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying used books, comics, CDs, DVDs, Blu-ray discs and games online or in stores\nSelling goods at a BOOKOFF store\nSelling goods from home through pickup or delivery buyback\nFinding nearby stores by prefecture and municipality\nDiscovering products through category rankings and themed editorial features\nUsing the official app for membership and stamp-card benefits\nBuying hobby and collectible goods such as toys, trading cards and models\nAccessing reuse products through BOOKOFF USA and Jalan Jalan Japan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Sellers can convert unwanted goods into cash\nBuyers can purchase desired items at used-goods prices\nCustomers can access a broad selection through stores and online channels\nReuse extends product lifecycles and helps conserve limited resources\nCustomers can buy and sell more conveniently through home pickup and delivery services\nReaders, gamers and media fans can discover products through recommendations, rankings and themed collections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bookoff.co.jp","updated_at":"2026-11-06T22:23:05.091236+00:00"}]}],"last_refreshed_at":"2026-11-06T22:23:05.470979+00:00","last_changed_at":"2026-11-06T22:23:05.576229+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f3d06834-debf-4b65-9032-e4bf3e24a44c"}