# Book Off > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/book-off - **Dataset:** https://optimly.ai/brand/book-off.json - **Markdown:** https://optimly.ai/brand/book-off/llms.txt - **Official website:** https://bookoff.co.jp - **Slug:** book-off - **Categories:** retail-ecommerce ## Overview - **Tagline:** Japanese reuse retailer offering used books, media, games and other goods through stores and online. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Description:** BOOKOFF buys used and unused goods from customers, performs maintenance, and resells them through physical stores and online channels. Its offerings include books, comics, CDs, DVDs and Blu-ray discs, games, clothing, electronics, fashion goods, jewelry, toys and other products. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 ## Identity - **Mission:** To accelerate reuse by helping customers buy and sell pre-owned goods, extend product lifecycles, conserve resources and reduce waste while making reuse enjoyable and accessible. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Website:** https://bookoff.co.jp Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Voice & tone:** Friendly, accessible, enthusiastic and recommendation-driven, with an emphasis on discovery and entertainment. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 ## Offerings - **Problem solved:** Helps people turn unwanted goods into cash and find desired books, media, games and other products at accessible prices, while supporting reuse and reducing waste. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Core capabilities:** - In-store buyback - At-home and delivery buyback - Online resale through the official BOOKOFF store - Physical store retail and store search - Sales and purchase support for books, media, games, fashion, electronics and other goods - Customer membership app and points services - Product discovery through rankings, themed features and recommendations - International reuse operations Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Products / SKUs:** - Used books and literature - Comics and manga - CDs - DVDs and Blu-ray discs - Video games and Nintendo Switch software - Sets and bundled purchases - Clothing and fashion goods - Mobile phones and home electronics Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Pricing:** The online store states that orders of ¥1,800 or more qualify for free shipping. Product pages show used-item prices, with examples ranging from ¥110 to over ¥2,000. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 ## Audience - **Target industry:** Reuse, secondhand retail and circular commerce Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Customer base:** Consumers in Japan and international customers buying or selling reusable goods, including readers, music and movie fans, gamers, families, collectors and people seeking to sell unwanted items. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Ideal customer profile:** Consumers seeking affordable used books, media, games and hobby goods, as well as individuals and households wanting convenient ways to sell unwanted items through stores, pickup or delivery. Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Use cases:** - Buying used books, comics, CDs, DVDs, Blu-ray discs and games online or in stores - Selling goods at a BOOKOFF store - Selling goods from home through pickup or delivery buyback - Finding nearby stores by prefecture and municipality - Discovering products through category rankings and themed editorial features - Using the official app for membership and stamp-card benefits - Buying hobby and collectible goods such as toys, trading cards and models - Accessing reuse products through BOOKOFF USA and Jalan Jalan Japan Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 - **Customer outcomes:** - Sellers can convert unwanted goods into cash - Buyers can purchase desired items at used-goods prices - Customers can access a broad selection through stores and online channels - Reuse extends product lifecycles and helps conserve limited resources - Customers can buy and sell more conveniently through home pickup and delivery services - Readers, gamers and media fans can discover products through recommendations, rankings and themed collections Source: Brand's website (https://bookoff.co.jp) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.