{"name":"Boon Hotel + Spa","domain":"boonhotels.com","url":"https://optimly.ai/brand/boon-hotel-spa","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Adults-only boutique hotel and spa in Guerneville’s Russian River Valley, surrounded by old-growth redwoods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"description","label":"Description","shape":"text","content":"BOON HOTEL + SPA is a modern, design-focused boutique retreat in Guerneville, California. The property offers fourteen rooms, a solar-heated saline pool, year-round hot tub, spa treatments, honor bar, cruiser bikes, and access to the surrounding redwoods and Sonoma County wine country.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a welcoming boutique hotel experience that blends modern design with the natural beauty of the Russian River Valley, offering relaxation, adventure, connection, and genuine hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Crista Luedtke is the owner and visionary behind BOON HOTEL + SPA; she is also the chef/owner of boon eat + drink.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://boonhotels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relaxed, welcoming, design-forward, easygoing, refined, and nature-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2008","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Guerneville, California, in Sonoma County’s Russian River Valley","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a calm, adults-focused escape from everyday chaos, combining lodging, wellness, nature, dining, and opportunities to relax and reconnect.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique hotel lodging\nSpa and customizable massage therapy\nAdults-only hospitality\nDesign-focused accommodations\nSaline pool and hot tub amenities\nHonor bar and local refreshments\nComplimentary cruiser bikes\nAccess to redwood and wine-country experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fourteen guest rooms, including queen rooms, king rooms, suites, and an ADA-accessible room\nThe Boon Massage\nSignature Boon Bliss massage and facial\nCustomizable spa enhancements\nSolar-heated saline pool\nYear-round outdoor hot tub and saline tub\nSelf-serve honor bar with local drinks and snacks\nComplimentary cruiser bikes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Spa pricing includes 60-minute massage for $175, 75-minute massage for $195, 90-minute massage for $215, Signature Boon Bliss for $275, and enhancements priced from $15 to $45. Hotel room rates are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, boutique lodging, wellness, and dining","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Adults seeking a quiet boutique hotel retreat, romantic getaway, spa experience, or nature-focused visit to Guerneville and Sonoma County. The hotel describes itself as LGBTQ-friendly and has some dog-friendly rooms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults and couples looking for a design-forward, adults-only boutique stay with spa services, outdoor amenities, and access to the Russian River Valley and Armstrong Redwoods State Natural Reserve.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Adults-only weekend getaway\nRomantic getaway or couples massage\nRest and relaxation in a redwood setting\nSpa and wellness retreat\nExploring Sonoma County wine country\nVisiting Armstrong Redwoods State Natural Reserve\nAccessible hotel stay\nPet-friendly lodging in designated rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A calm, welcoming escape in nature\nRelaxation through massage, pool, and hot tub access\nA refined stay with modern rustic design and thoughtful room amenities\nOpportunities to explore Guerneville, the Russian River Valley, redwoods, and wine country\nConvenient access to dining, local drinks, bikes, and outdoor spaces\nA welcoming and inclusive hospitality experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boonhotels.com","updated_at":"2026-11-06T22:13:56.546460+00:00"}]}],"last_refreshed_at":"2026-11-06T22:13:56.555256+00:00","last_changed_at":"2026-11-06T22:13:56.562712+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9a447d40-b4db-46f4-a050-973187f9a99d"}