{"name":"Boutique Hotel","domain":"theoldcarrabellehotel.com","url":"https://optimly.ai/brand/boutique-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The Old Carrabelle Hotel is a historic five-room boutique inn in Carrabelle, Florida, offering coastal accommodations with modern comforts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"description","label":"Description","shape":"text","content":"A historic coastal retreat on Florida’s Forgotten Coast, The Old Carrabelle Hotel combines a 1899 inn, uniquely themed suites, wraparound verandas, a Key West-style courtyard, luxury amenities, and an on-site retail boutique.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide guests with a welcoming, comfortable boutique stay that combines historic Old Florida charm with modern luxury.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://theoldcarrabellehotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, nostalgic, coastal, and hospitality-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The building was originally built in 1899.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"201 Tallahassee St, Carrabelle, FL 32322","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides travelers with a comfortable and distinctive alternative to conventional lodging through historic boutique accommodations, convenient services, and modern amenities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique lodging in a historic inn\nDirect online booking\nAutomated 24/7 check-in\nPrivate baths and luxury amenities\nIn-room coffee and filtered water\nHigh-speed WiFi\nEmail and SMS booking updates\nSuitcase storage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Five uniquely themed guest rooms and suites: Captain’s Quarters, Regatta, Hemingway, Flamingo, and Magnolia\nThe Old Carrabelle Store retail boutique\nLuxury bedding, linens, bath products, and coastal-inspired merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The hotel states that direct bookings offer its best and lowest rates, guaranteed, with no fees; specific prices are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and travelers seeking a boutique stay on Florida’s Forgotten Coast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers looking for a historic coastal retreat with modern luxury, private baths, convenient self check-in, and access to beaches, ocean, and rivers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking a historic boutique hotel stay in Carrabelle, Florida\nEnjoying a coastal getaway on the Forgotten Coast\nStaying in a uniquely themed private suite\nUsing 24/7 automated check-in for flexible arrival\nPurchasing hotel-quality bedding, bath products, and coastal merchandise\nExploring nearby beaches, ocean, rivers, and waterways","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A relaxing and comfortable stay in a historic setting\nAccess to modern conveniences including WiFi, private baths, in-room coffee, and filtered water\nFlexible arrival through automated 24/7 check-in\nAn immersive Old Florida and coastal experience\nAbility to take home hotel-quality linens, amenities, and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://theoldcarrabellehotel.com","updated_at":"2026-11-07T05:38:49.363035+00:00"}]}],"last_refreshed_at":"2026-11-07T05:38:49.370476+00:00","last_changed_at":"2026-11-07T05:38:49.381557+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=19036e59-2687-4a32-943c-202b776e8cd0"}