# Bowflex (JRNY)
> JRNY is a digital fitness platform that provides adaptive, personalized coaching for cardio and strength training. Originally developed by Nautilus, Inc. (later Bowflex Inc.), the platform uses AI-driven assessments to customize workouts and integrates entertainment streaming directly into fitness equipment consoles. Following a corporate restructuring in 2024, the brand is now part of the Johnson Health Tech portfolio.
- URL: https://optimly.ai/brand/bowflex-jrny
- Slug: bowflex-jrny