{"name":"Boyes","domain":"boyes.co.uk","url":"https://optimly.ai/brand/boyes","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK retailer selling a wide range of quality goods for the home and family at bargain prices through its stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"description","label":"Description","shape":"text","content":"Boyes is a retailer with 88 stores offering a massive range of quality goods for the home and family, supported by friendly and helpful service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://boyes.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, helpful, value-focused, and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers find a wide range of goods for the home and family at bargain prices in convenient local stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing a massive range of quality goods\nOperating a network of 88 stores\nProviding in-store craft products\nOffering seasonal ranges and special offers\nProviding store locations, contact details, and opening hours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Home and family goods\nCraft products\nChristmas and seasonal goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Bargain prices; specific prices are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Shoppers seeking goods for the home and family, including craft shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers looking for a broad range of quality home and family goods at bargain prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for home and family goods\nBuying craft supplies\nShopping for Christmas and seasonal products\nFinding a nearby Boyes store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of quality goods\nLower-cost shopping through bargain prices\nSupport for creative projects through affordable craft products\nFriendly and helpful in-store service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boyes.co.uk","updated_at":"2026-11-07T06:46:16.153185+00:00"}]}],"last_refreshed_at":"2026-11-07T06:46:16.165583+00:00","last_changed_at":"2026-11-07T06:46:16.218014+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e657e684-6af9-4cc6-8ac1-ca8948b2aec4"}