{"name":"Bragg Live Food Products","domain":"bragg.com","url":"https://optimly.ai/brand/bragg-live-food-products","is_claimed":false,"categories":["nutrition-supplements","packaged-foods-snacks","specialty-gourmet-foods"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The oldest and most recognized brand of raw, unfiltered apple cider vinegar with 'the Mother,' backed by a 100-year legacy of health advocacy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bragg.com","updated_at":"2026-10-04T00:02:35.530000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bragg Live Food Products is a pioneer in the health food industry, most recognized for its organic, unfiltered apple cider vinegar. Founded over a century ago, the company provides a range of pantry staples focused on natural wellness, including liquid aminos, nutritional yeast, and olive oil. Following its 2019 acquisition by investment firms and celebrity partners, the brand has expanded into modern wellness formats like supplements and ready-to-drink shots.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bragg.com","updated_at":"2026-10-04T00:02:35.530000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Apple Cider Vinegar\nLiquid Aminos\nNutritional Yeast\nACV Supplements\nOlive Oil\nSalad Dressings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bragg.com","updated_at":"2026-10-04T00:02:35.530000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"One-time purchase (Retail/E-commerce)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bragg.com","updated_at":"2026-10-04T00:02:35.530000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Health-conscious consumers, vegans, gluten-free dieters, and organic food enthusiasts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bragg.com","updated_at":"2026-10-04T00:02:35.530000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Fairchild's"},{"url":null,"name":"Coconut Secret"},{"url":null,"name":"Vermont Village"},{"url":null,"name":"Goli Nutrition"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://bragg.com","updated_at":"2026-10-04T00:02:35.530000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:35.530000+00:00","last_changed_at":"2026-10-17T23:35:20.131657+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=45d50de4-049b-4ce4-b95a-719b509a129b"}