# Branch
> Branch (Branch Metrics, Inc.) is a leading mobile measurement and deep linking platform. It provides a unified system for brands to create seamless user experiences and track attribution across various channels, including web, social, email, and offline media, into mobile applications. founded: 2014.
- URL: https://optimly.ai/brand/branch
- Slug: branch
- BAI Score: 88/100
- Archetype: Incumbent
- Category: Software as a Service (SaaS)