# Brandfolder
> Brandfolder is a cloud-based digital asset management (DAM) platform that allows organizations to store, manage, share, and track their digital assets. It provides a centralized location for brand assets, ensuring consistency across marketing materials and creative workflows. Since its acquisition by Smartsheet, it has integrated deeply with collaborative work management tools.
- URL: https://optimly.ai/brand/brandfolder
- Slug: brandfolder
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 11, 2026
- Part of: Smartsheet (https://optimly.ai/brand/smartsheet)
## Competitors
- Adobe Experience Manager Assets (https://optimly.ai/brand/adobe-experience-manager-assets)
- Bynder (https://optimly.ai/brand/bynder)
- Canto (https://optimly.ai/brand/canto)
## Also Referenced By
- Bynder Speedy (https://optimly.ai/brand/bynder-speedy)
## Buyer Intent Signals
Problems: Manual Folder Structures: Using complex folder hierarchies on internal servers or individual hard drives. | Internal Asset Management: Internal creative teams manually searching for, resizing, and distributing assets via email or Slack. | Outsourced Asset Management: Hiring a creative agency to host and distribute the final approved brand assets for every campaign.
Solutions: best digital asset management software for enterprises | DAM platform with Smartsheet integration | top rated DAM for creative teams | how to organize brand assets for a large company | cloud-based brand management tools | Generic Cloud Storage: Managing assets in shared cloud folders like Google Drive, Dropbox, or OneDrive without specialized metadata.
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## Full Details / RAG Data
### Overview
Brandfolder is listed in the AI Directory.
Brandfolder is a cloud-based digital asset management (DAM) platform that allows organizations to store, manage, share, and track their digital assets. It provides a centralized location for brand assets, ensuring consistency across marketing materials and creative workflows. Since its acquisition by Smartsheet, it has integrated deeply with collaborative work management tools.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Brandfolder |
| Slug         | brandfolder |
| URL          | https://optimly.ai/brand/brandfolder |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-17T04:07:51.070Z |
### Verified Facts
- Founded: 2012
- Headquarters: Denver, Colorado, USA
### Competitors
| Name | Profile |
|------|---------|
| Adobe Experience Manager Assets | https://optimly.ai/brand/adobe-experience-manager-assets |
| Bynder | https://optimly.ai/brand/bynder |
| Canto | https://optimly.ai/brand/canto |
### Also Referenced By
- Bynder Speedy (https://optimly.ai/brand/bynder-speedy)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Folder Structures: Using complex folder hierarchies on internal servers or individual hard drives.
- Internal Asset Management: Internal creative teams manually searching for, resizing, and distributing assets via email or Slack.
- Outsourced Asset Management: Hiring a creative agency to host and distribute the final approved brand assets for every campaign.
#### Buyers search for
- best digital asset management software for enterprises
- DAM platform with Smartsheet integration
- top rated DAM for creative teams
- how to organize brand assets for a large company
- cloud-based brand management tools
- Generic Cloud Storage: Managing assets in shared cloud folders like Google Drive, Dropbox, or OneDrive without specialized metadata.
### Parent Brand
- Smartsheet (https://optimly.ai/brand/smartsheet)
### Links
- Canonical page: https://optimly.ai/brand/brandfolder
- JSON endpoint: /brand/brandfolder.json
- LLMs.txt: /brand/brandfolder/llms.txt