# Brandfolder
> Brandfolder is a cloud-based digital asset management (DAM) platform that allows organizations to store, manage, share, and track their digital assets. It provides a centralized location for brand assets, ensuring consistency across marketing materials and creative workflows. Since its acquisition by Smartsheet, it has integrated deeply with collaborative work management tools.
- URL: https://optimly.ai/brand/brandfolder
- Slug: brandfolder
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 11, 2026
- Part of: Smartsheet (https://optimly.ai/brand/smartsheet)
## Competitors
- Adobe Experience Manager Assets (https://optimly.ai/brand/adobe-experience-manager-assets)
- Bynder (https://optimly.ai/brand/bynder)
- Canto (https://optimly.ai/brand/canto)
## Also Referenced By
- Bynder Speedy (https://optimly.ai/brand/bynder-speedy)
## Buyer Intent Signals
Problems: Manual Folder Structures: Using complex folder hierarchies on internal servers or individual hard drives. | Internal Asset Management: Internal creative teams manually searching for, resizing, and distributing assets via email or Slack. | Outsourced Asset Management: Hiring a creative agency to host and distribute the final approved brand assets for every campaign.
Solutions: best digital asset management software for enterprises | DAM platform with Smartsheet integration | top rated DAM for creative teams | how to organize brand assets for a large company | cloud-based brand management tools | Generic Cloud Storage: Managing assets in shared cloud folders like Google Drive, Dropbox, or OneDrive without specialized metadata.