{"name":"Brandmaker (now Uptempo)","domain":"uptempo.io","url":"https://optimly.ai/brand/brandmaker-now-part-of-uptempo","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Unifies the four core marketing data streams (plans, budgets, spend, performance) into one intelligent, marketing-native platform for decision intelligence, enabling real-time optimization and bulletproof ROI proof. Claims to be the 'marketer with the most connected data wins.'","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uptempo.io","updated_at":"2026-10-04T00:04:58.592000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Uptempo, formerly Brandmaker, is a Decision Intelligence platform for CMOs and enterprise marketing teams. It unifies marketing plans, budgets, spend, and performance data into a single source of truth, leveraging AI to prove marketing ROI, optimize investments, and drive growth. The platform helps marketers make faster, data-driven decisions, align investments to outcomes, and enhance financial credibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uptempo.io","updated_at":"2026-10-04T00:04:58.592000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A Decision Intelligence platform that unifies marketing plans\nbudgets\nspend\nand performance data\noffering AI-powered signal detection\nscenario modeling\nand in-flight optimization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uptempo.io","updated_at":"2026-10-04T00:04:58.592000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uptempo.io","updated_at":"2026-10-04T00:04:58.592000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"CMOs and enterprise marketing teams at large global brands (e.g., Unilever, Charles Schwab, Palo Alto, Cisco, LinkedIn, IBM, JCPenney, Reckitt, Workday, IKEA).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uptempo.io","updated_at":"2026-10-04T00:04:58.592000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:58.592000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=brandmaker-now-part-of-uptempo"}