# Brandmaker (now Uptempo)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/brandmaker-now-part-of-uptempo
- **Dataset:** https://optimly.ai/brand/brandmaker-now-part-of-uptempo.json
- **Markdown:** https://optimly.ai/brand/brandmaker-now-part-of-uptempo/llms.txt
- **Official website:** https://uptempo.io
- **Slug:** brandmaker-now-part-of-uptempo
- **Categories:** marketing-technology

## Overview

- **Tagline:** Unifies the four core marketing data streams (plans, budgets, spend, performance) into one intelligent, marketing-native platform for decision intelligence, enabling real-time optimization and bulletproof ROI proof. Claims to be the 'marketer with the most connected data wins.'
Source: Brand's website (https://uptempo.io) · 2026-10-04

- **Description:** Uptempo, formerly Brandmaker, is a Decision Intelligence platform for CMOs and enterprise marketing teams. It unifies marketing plans, budgets, spend, and performance data into a single source of truth, leveraging AI to prove marketing ROI, optimize investments, and drive growth. The platform helps marketers make faster, data-driven decisions, align investments to outcomes, and enhance financial credibility.
Source: Brand's website (https://uptempo.io) · 2026-10-04

## Offerings

- **Core capabilities:**
  - A Decision Intelligence platform that unifies marketing plans
  - budgets
  - spend
  - and performance data
  - offering AI-powered signal detection
  - scenario modeling
  - and in-flight optimization.
Source: Brand's website (https://uptempo.io) · 2026-10-04

- **Pricing:** Not specified
Source: Brand's website (https://uptempo.io) · 2026-10-04

## Audience

- **Target industry:** CMOs and enterprise marketing teams at large global brands (e.g., Unilever, Charles Schwab, Palo Alto, Cisco, LinkedIn, IBM, JCPenney, Reckitt, Workday, IKEA).
Source: Brand's website (https://uptempo.io) · 2026-10-04

Page last updated 2026-10-04.