{
  "slug": "brandmaker-now-uptempo",
  "name": "Brandmaker Now Uptempo",
  "description": "Uptempo provides a Decision Intelligence platform for enterprise marketing teams, unifying plans, budgets, spend, and performance data to prove ROI, optimize investments, and drive growth. It leverages AI for signal detection, scenario modeling, and in-flight optimization, helping CMOs make faster, data-backed decisions.",
  "url": "https://optimly.ai/brand/brandmaker-now-uptempo",
  "websiteUrl": "https://uptempo.io/",
  "logoUrl": "https://logo.clearbit.com/uptempo.io",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Marketing Performance Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T10:12:01.503Z",
  "verifiedVitals": {
    "website": "https://uptempo.io",
    "category": "Marketing Decision Intelligence",
    "what_it_does": "Uptempo provides a Decision Intelligence platform that unifies marketing plans, budgets, spend, and performance data to help CMOs and enterprise marketing teams prove ROI, optimize marketing investments, and make faster, data-driven decisions. It leverages AI for signal detection, scenario modeling, and in-flight optimization.",
    "primary_audience": "CMOs and enterprise marketing teams, including marketing operations, marketing finance, and marketing budget owners.",
    "core_product": "An enterprise platform for Marketing Decision Intelligence that integrates financial, planning, and performance data to provide a unified view of marketing spend and outcomes. It also encompasses marketing operations and marketing resource management (MRM) solutions.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Uptempo uses per-user pricing across three tiers (Plan, Execute, Optimize), with historical price points around $75-$150 per user per month. Actual pricing requires a custom quote, and all plans are annual contracts. No free trial or free version is available."
    },
    "parent_ownership": null,
    "named_competitors": [
      "Planful",
      "Wrike",
      "monday Work Management",
      "Aprimo",
      "Smartsheet",
      "Asana",
      "ClickUp",
      "Screendragon",
      "Airtable",
      "SAS Customer Intelligence 360"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790472529203
}