# Braze
> Braze is a cloud-based customer engagement platform that enables brands to process customer data in real-time and automate personalized messaging across multiple channels. Founded in 2011, it has evolved from a mobile-first messaging tool into a comprehensive lifecycle marketing suite for global enterprises.
- URL: https://optimly.ai/brand/braze
- Slug: braze
---
## Full Details / RAG Data
### Overview
Braze is listed in the AI Directory.
Braze is a cloud-based customer engagement platform that enables brands to process customer data in real-time and automate personalized messaging across multiple channels. Founded in 2011, it has evolved from a mobile-first messaging tool into a comprehensive lifecycle marketing suite for global enterprises.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | Braze |
| Slug        | braze |
| URL         | https://optimly.ai/brand/braze |
| Last Updated | 2026-03-21T11:51:01.764Z |
### Links
- Canonical page: https://optimly.ai/brand/braze
- JSON endpoint: /brand/braze.json
- LLMs.txt: /brand/braze/llms.txt