{
  "slug": "breathe-hr",
  "name": "Breathe HR",
  "description": "Breathe HR is an all-in-one HR software solution designed specifically for UK Small and Medium-sized Enterprises (SMEs) with up to 250 employees. It helps streamline and centralize various HR workflows including holiday management, e-learning, absence tracking, health & safety, rota scheduling, and secure employee data management. The platform emphasizes ease of use, flexibility with commitment-free plans, and dedicated support.",
  "url": "https://optimly.ai/brand/breathe-hr",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/breathehr.com",
  "baiScore": 48,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "HR Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:01.863Z",
  "verifiedVitals": {
    "website": "https://breathehr.com",
    "headquarters": "United Kingdom",
    "pricing_model": "Flexible, subscription-based plans with no long-term contracts and the freedom to cancel anytime.",
    "core_products": "All-in-one HR software offering modules for holiday management, e-learning, absence tracking, health & safety, rota management, and a centralized employee database.",
    "key_differentiator": "A comprehensive, user-friendly HR solution specifically tailored for the needs of UK SMEs (up to 250 employees), focusing on streamlining HR tasks, ensuring data security and compliance, and offering flexible payment terms with dedicated support.",
    "target_markets": "Small and Medium-sized Enterprises (SMEs) in the UK, specifically those with up to 250 employees.",
    "subcategory": "All-in-one HR Solution"
  },
  "intentTags": {
    "problemIntents": [
      "Spreadsheets & Physical Files: Managing HR records, holidays, absences, and other employee data using traditional methods like spreadsheets or physical filing cabinets, which Breathe HR explicitly aim",
      "HR Consultancy Services: Outsourcing HR functions to external consultants or agencies for managing employee data, compliance, and various HR processes, rather than using an in-house software solution.",
      "Maintain current inefficient processes: Continuing with existing, potentially inefficient or insecure HR management methods, risking compliance issues, administrative burden, and poor employee experie"
    ],
    "solutionIntents": [
      "Breathe HR software",
      "HR solution for UK SMEs",
      "employee holiday management software",
      "online learning for workplace UK",
      "HR rota management system",
      "GDPR compliant employee database",
      "Multiple Point Solutions: Using separate, disconnected software tools for each HR function (e.g., one tool for holiday booking, another for e-learning, a different one for payroll), leading to fragmen"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1786354320022
}