{
  "slug": "breck-s",
  "name": "breck-s",
  "description": "Breck's is an online retailer specializing in a wide variety of flower bulbs and perennial plants, as well as gardening essentials and decor. They offer resources like zone and plant finders and provide a lifetime guarantee on their products.",
  "url": "https://optimly.ai/brand/breck-s",
  "websiteUrl": "https://brecks.com/",
  "logoUrl": "https://logo.clearbit.com/brecks.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Garden & Outdoor Living Supplies",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:38.956Z",
  "verifiedVitals": {
    "website": "https://brecks.com",
    "category": "Gardening, E-commerce",
    "what_it_does": "Breck's sells flower bulbs, perennial plants, and various garden supply products through mail order and online.",
    "primary_audience": "Home gardeners and garden enthusiasts",
    "core_product": "Flower bulbs (such as tulips, daffodils, and lilies), perennial plants (including hostas, peonies, and irises), and various gardening accessories.",
    "parent_ownership": "Gardens Alive, Inc."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787479512250
}