{"name":"Brico.be","domain":"brico.be","url":"https://optimly.ai/brand/brico-be","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Belgian DIY and home improvement retailer operating Brico and BricoPlanit stores and an online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"description","label":"Description","shape":"text","content":"Brico provides DIY, renovation, construction, gardening, home improvement and household products through more than 150 stores and an online assortment of over 200,000 products. It also offers project support, workshops, tool rental, paint colour matching and access to renovation professionals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers complete their DIY and home improvement projects, with the encouragement to be proud of doing it themselves and for less.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://brico.be","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, encouraging, accessible and project-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals find products, advice, tools and professional assistance for DIY, renovation, construction, gardening and home improvement projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online and in-store retailing of DIY and home improvement products\nMore than 150 stores with Brico and BricoPlanit locations\nOnline assortment of more than 200,000 products\nRapid in-store pickup\nDIY advice, inspiration and step-by-step guides\nIn-store workshops\nTool rental\nPaint colour matching with more than 20,000 wall colours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"DIY and construction supplies\nTools and hardware\nPaint and decorating products\nFlooring\nHeating and climate products\nKitchen and home appliances\nLighting\nGarden and outdoor products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail product pricing varies by item. The Bplus membership costs €60 per year and provides a minimum 10% discount on purchases for one year, subject to conditions. Promotional discounts and special offers are also available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"DIY, home improvement and hardware retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and household DIYers in Belgium, including people undertaking renovation, construction, gardening and home improvement projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households looking to complete DIY, renovation, construction, gardening or home improvement projects and seeking products, advice, equipment or professional help.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying materials and products for DIY and renovation projects\nBuilding, transforming or renovating a home\nGardening and outdoor improvements\nPainting and decorating\nChoosing and installing lighting\nBuying or installing flooring and heating products\nRenting tools for projects\nAttending practical DIY workshops","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Complete DIY and home improvement projects\nAccess products through stores and online ordering\nCollect purchases quickly in store\nLearn practical DIY skills through workshops and guides\nObtain custom paint colours\nRent suitable tools for renovation, construction and transformation work\nConnect with professionals for renovation projects\nSave through promotions and loyalty benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://brico.be","updated_at":"2026-11-07T20:16:25.761342+00:00"}]}],"last_refreshed_at":"2026-11-07T20:16:25.774290+00:00","last_changed_at":"2026-11-07T20:16:25.785014+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6360a0a4-6be6-4af0-ad55-573e6930625e"}