# Brico.be

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/brico-be
- **Dataset:** https://optimly.ai/brand/brico-be.json
- **Markdown:** https://optimly.ai/brand/brico-be/llms.txt
- **Official website:** https://brico.be
- **Slug:** brico-be
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Belgian DIY and home improvement retailer operating Brico and BricoPlanit stores and an online shop.
Source: Brand's website (https://brico.be) · 2026-11-07

- **Description:** Brico provides DIY, renovation, construction, gardening, home improvement and household products through more than 150 stores and an online assortment of over 200,000 products. It also offers project support, workshops, tool rental, paint colour matching and access to renovation professionals.
Source: Brand's website (https://brico.be) · 2026-11-07

## Identity

- **Mission:** Help customers complete their DIY and home improvement projects, with the encouragement to be proud of doing it themselves and for less.
Source: Brand's website (https://brico.be) · 2026-11-07

- **Website:** https://brico.be
Source: Brand's website (https://brico.be) · 2026-11-07

- **Voice & tone:** Practical, encouraging, accessible and project-focused.
Source: Brand's website (https://brico.be) · 2026-11-07

## Offerings

- **Problem solved:** Helps individuals find products, advice, tools and professional assistance for DIY, renovation, construction, gardening and home improvement projects.
Source: Brand's website (https://brico.be) · 2026-11-07

- **Core capabilities:**
  - Online and in-store retailing of DIY and home improvement products
  - More than 150 stores with Brico and BricoPlanit locations
  - Online assortment of more than 200,000 products
  - Rapid in-store pickup
  - DIY advice, inspiration and step-by-step guides
  - In-store workshops
  - Tool rental
  - Paint colour matching with more than 20,000 wall colours
Source: Brand's website (https://brico.be) · 2026-11-07

- **Products / SKUs:**
  - DIY and construction supplies
  - Tools and hardware
  - Paint and decorating products
  - Flooring
  - Heating and climate products
  - Kitchen and home appliances
  - Lighting
  - Garden and outdoor products
Source: Brand's website (https://brico.be) · 2026-11-07

- **Pricing:** Retail product pricing varies by item. The Bplus membership costs €60 per year and provides a minimum 10% discount on purchases for one year, subject to conditions. Promotional discounts and special offers are also available.
Source: Brand's website (https://brico.be) · 2026-11-07

## Audience

- **Target industry:** DIY, home improvement and hardware retail
Source: Brand's website (https://brico.be) · 2026-11-07

- **Customer base:** Consumers and household DIYers in Belgium, including people undertaking renovation, construction, gardening and home improvement projects.
Source: Brand's website (https://brico.be) · 2026-11-07

- **Ideal customer profile:** Individuals and households looking to complete DIY, renovation, construction, gardening or home improvement projects and seeking products, advice, equipment or professional help.
Source: Brand's website (https://brico.be) · 2026-11-07

- **Use cases:**
  - Buying materials and products for DIY and renovation projects
  - Building, transforming or renovating a home
  - Gardening and outdoor improvements
  - Painting and decorating
  - Choosing and installing lighting
  - Buying or installing flooring and heating products
  - Renting tools for projects
  - Attending practical DIY workshops
Source: Brand's website (https://brico.be) · 2026-11-07

- **Customer outcomes:**
  - Complete DIY and home improvement projects
  - Access products through stores and online ordering
  - Collect purchases quickly in store
  - Learn practical DIY skills through workshops and guides
  - Obtain custom paint colours
  - Rent suitable tools for renovation, construction and transformation work
  - Connect with professionals for renovation projects
  - Save through promotions and loyalty benefits
Source: Brand's website (https://brico.be) · 2026-11-07

Page last updated 2026-11-07.

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