# Brinker Capital
> Brinker Capital is an investment management firm and Turnkey Asset Management Program (TAMP) provider. Founded in 1987, it specializes in multi-manager investment programs and wealth management solutions for financial advisors and their clients. Following its 2020 merger, it operates as a subsidiary of Orion Advisor Solutions.
- URL: https://optimly.ai/brand/brinker-capital-subsidiary-of-orion
- Slug: brinker-capital-subsidiary-of-orion
- BAI Score: 82/100
- Archetype: Challenger
- Category: Financial Services
- Last Analyzed: April 10, 2026
- Part of: Orion Advisor Solutions (https://optimly.ai/brand/orion-advisor-solutions)
## Competitors
- AssetMark (https://optimly.ai/brand/assetmark)
- Envestnet (https://optimly.ai/brand/envestnet)
## Buyer Intent Signals
Problems: Manual Spreadsheet Tracking: Using Excel or legacy desktop software to manually rebalance portfolios and track cost basis. | Traditional OCIO Agency: Hiring a third-party Outsourced Chief Investment Officer (OCIO) firm to handle asset allocation and manager selection.
Solutions: best TAMP for independent advisors | Brinker Capital investment strategies | all-in-one wealth management technology | outsourced investment management firms for advisors | Custodian-Native Tools: Using basic brokerage tools (like Schwab Advisor Center) without an integrated TAMP layer.
Comparisons: Orion vs Envestnet for RIAs