{
  "slug": "brooks-ghost",
  "name": "Brooks Ghost",
  "description": "The Brooks Ghost is a flagship line of neutral cushioning running shoes designed for daily road use. It is recognized for its balance of soft cushioning and smooth transitions, making it one of the most popular trainers in the global running community.",
  "url": "https://optimly.ai/brand/brooks-ghost",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Athletic Footwear",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "nike-air-zoom-pegasus-invincible-line",
      "name": "Nike Air Zoom Pegasus & Invincible Run Line"
    },
    {
      "slug": "nike-air-max-pegasus",
      "name": "Nike (Air Max/Pegasus)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T20:25:44.849+00:00",
  "verifiedVitals": {
    "website": "https://www.brooksrunning.com",
    "founded": "2008 (First Ghost model released)",
    "headquarters": "Seattle, Washington, USA (Brooks Running HQ)",
    "pricing_model": "One-time purchase ($140 - $170 USD)",
    "core_products": "Neutral road running shoes, Ghost 15, Ghost 16, Ghost GTX.",
    "key_differentiator": "A consistent, high-drop (12mm) neutral platform that balances softness with durability for high-mileage training.",
    "target_markets": "Neutral runners, daily trainers, marathon trainees, and casual fitness walkers.",
    "employee_count": "1,000+ (Parent Company)",
    "funding_stage": "Subsidiary of Publicly Traded (Berkshire Hathaway)",
    "subcategory": "Performance Running Shoes"
  },
  "intentTags": {
    "problemIntents": [
      "Do Nothing / Run in Old Shoes: Continuing to run in existing, worn-out footwear until injury or discomfort forces a change.",
      "Professional Fitting Service: Utilizing a professional gait analysis at a local running store to select a different brand."
    ],
    "solutionIntents": [
      "Best neutral running shoes for beginners",
      "Daily trainer with 12mm drop",
      "Most durable road running shoe",
      "Carbon neutral running shoes",
      "Generic Athletic Footwear: Using generic cross-trainers or fashion sneakers for distance running."
    ],
    "evaluationIntents": [
      "Brooks vs Asics for road running"
    ]
  },
  "timestamp": 1777624242979
}