{
  "slug": "brooks-ghostglycerin-line",
  "name": "Brooks Ghost/Glycerin (Individual Lines)",
  "description": "Brooks Running is an American footwear brand specializing in high-performance running shoes. The Ghost and Glycerin models are their two flagship neutral-cushion trainers, often grouped by retailers due to their similar target audience but differing in cushioning levels and price points.",
  "url": "https://optimly.ai/brand/brooks-ghostglycerin-line",
  "logoUrl": "",
  "baiScore": 42,
  "archetype": "Misread",
  "category": "Apparel & Accessories",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [
    {
      "slug": "new-balance-fresh-foam-line",
      "name": "New Balance Fresh Foam Line"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "berkshire-hathaway",
    "name": "Berkshire Hathaway"
  },
  "subBrands": [
    {
      "slug": "brooks-ghost",
      "name": "Brooks Ghost"
    },
    {
      "slug": "brooks-glycerin",
      "name": "Brooks Glycerin"
    }
  ],
  "updatedAt": "2026-04-10T20:25:58.876+00:00",
  "verifiedVitals": {
    "website": "www.brooksrunning.com",
    "founded": "1914",
    "headquarters": "Seattle, Washington, USA",
    "pricing_model": "One-time purchase ($140 - $160 USD)",
    "core_products": "Ghost 15/16, Glycerin 20/21, Glycerin GTS (Stability)",
    "key_differentiator": "Brooks offers 'Run Signature' biomechanical matching, positioning the Ghost as the 'standard' neutral shoe and the Glycerin as the 'premium' plush alternative.",
    "target_markets": "Road runners, marathon trainers, fitness walkers, people with plantar fasciitis.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Athletic Footwear"
  },
  "intentTags": {
    "problemIntents": [
      "Standard Athletic Footwear: Using basic EVA-foam sneakers not specialized for high-mileage cushioning.",
      "Third-party Insoles: Manually adding aftermarket gel or foam insoles to existing shoes to mimic high-end cushioning."
    ],
    "solutionIntents": [
      "Brooks Ghostglycerin reviews",
      "best neutral running shoes for high arches",
      "most cushioned Brooks running shoe",
      "Brooks Ghostglycerin release date",
      "Budget Running Shoes: Buying entry-level running shoes from big-box retailers."
    ],
    "evaluationIntents": [
      "Ghostglycerin vs Hoka Clifton"
    ]
  },
  "timestamp": 1776044968149
}