{
  "slug": "brooks-running-ghostadrenaline",
  "name": "Brooks Running Ghostadrenaline",
  "description": "Brooks Running ReStart is an official initiative by Brooks Running focused on selling refurbished, 'second lap' running shoes, including popular models like Adrenaline and Ghost. The program aims to lessen environmental impact by extending the lifecycle of athletic gear and offers more affordable options for consumers.",
  "url": "https://optimly.ai/brand/brooks-running-ghostadrenaline",
  "websiteUrl": "https://restart.brooksrunning.com/",
  "logoUrl": "https://logo.clearbit.com/restart.brooksrunning.com",
  "baiScore": 28,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Sporting Goods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:01:59.318Z",
  "verifiedVitals": {
    "website": "https://restart.brooksrunning.com",
    "headquarters": "Seattle, WA (for parent brand Brooks Running)",
    "pricing_model": "Variable pricing based on shoe model, condition, and size, explicitly labeled as 'Resale' price ranges (e.g., $81.00 - $101.00) compared to a 'New' retail price (e.g., $155.00).",
    "core_products": "Resale Brooks Running shoes, including popular models such as Adrenaline GTS 25, Ghost 17, Glycerin, Hyperion, and Revel 8.",
    "key_differentiator": "A sustainability-focused resale program directly from the brand (Brooks Running), offering authentic, pre-owned running shoes at a reduced price, promoting a circular economy and providing a trusted source for refurbished gear.",
    "target_markets": "Environmentally conscious runners, budget-conscious runners, and those seeking to extend the lifecycle of their athletic gear.",
    "subcategory": "Athletic Footwear Resale"
  },
  "intentTags": {
    "problemIntents": [
      "Buying new shoes from retail: The traditional method of purchasing new running shoes directly from Brooks Running or other retailers, which does not contribute to extending product life or offer cost ",
      "Discarding old shoes: Throwing away old running shoes, which contributes to landfill waste, instead of participating in a program that aims to give them a 'second lap' and reduce environmental impact."
    ],
    "solutionIntents": [
      "Brooks Running ReStart",
      "Brooks Adrenaline resale",
      "Brooks Ghost refurbished",
      "Third-party resale platforms: Using general-purpose resale platforms like Poshmark or eBay to buy used running shoes, which may lack the brand-specific quality assurance and direct-from-brand trust of"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786598386254
}