{"name":"Bruna","domain":"bruna.nl","url":"https://optimly.ai/brand/bruna","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bruna is a Dutch retailer offering books, eBooks, gift cards, office and school supplies, games and toys through its website and physical stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bruna operates an online shop and a network of 255 stores. Its assortment includes Dutch and English books, eBooks, gift cards, office and school products, games and toys, and related services such as PostNL points, Geldmaat and ING service points at selected stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://bruna.nl","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Approachable, promotional and recommendation-led, with emphasis on discovery, convenience and seasonal campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers discover, choose and purchase books and related products online or through Bruna stores, with options for delivery, store pickup and checking local stock.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product ordering\nBook discovery through bestseller lists, genre collections, recommendations and BookTok selections\nStore pickup and in-store availability checking\nHome delivery and free shipping options on qualifying orders\nDigital and physical gift card sales\nStore locator with service filtering\nBook reservations and pre-orders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dutch-language books\nEnglish-language books\neBooks\nGift cards\nOffice and school supplies\nGames and toys\nCalendars and agendas\nCadeauboeken and other book-related gift products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-level prices are displayed on the website. Examples include Dutch books priced from €12.99 and English books priced from €14.99; gift cards shown on the homepage are priced at €5.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Book and general merchandise retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for Dutch and English books, eBooks, gift cards, office and school products, games and toys through online and physical retail channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Readers and gift shoppers seeking books or related products online or at a Bruna store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying Dutch-language books\nBuying English-language books\nPurchasing eBooks\nOrdering books for home delivery\nReserving upcoming books\nChecking store inventory and collecting products in a store\nBuying digital gift cards\nFinding nearby stores offering PostNL, Geldmaat or ING services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find relevant books through genre pages, bestseller lists and recommendations\nPurchase books and related products online\nCollect orders directly from a Bruna store\nAccess delivery and return options\nLocate a nearby Bruna store and its available services\nGive book or general-purpose digital gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bruna.nl","updated_at":"2026-11-08T02:39:22.490386+00:00"}]}],"last_refreshed_at":"2026-11-08T02:39:22.529871+00:00","last_changed_at":"2026-11-08T02:39:22.535522+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fb1bf4a9-e8df-4899-b446-b4a481d7e636"}