{
  "slug": "bt",
  "name": "bt",
  "description": "BT offers a comprehensive suite of telecommunication and entertainment services in the UK, including high-speed Full Fibre Broadband, mobile plans, TV packages with premium channels like Sky Sports and Netflix, and integrated cybersecurity solutions. They also provide connectivity and security solutions tailored for businesses.",
  "url": "https://optimly.ai/brand/bt",
  "websiteUrl": "https://bt.com/",
  "logoUrl": "https://logo.clearbit.com/bt.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Internet Service Providers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:46.325Z",
  "verifiedVitals": {
    "website": "https://bt.com",
    "category": "Telecommunications",
    "what_it_does": "Provides broadband internet, television services, mobile phone services, home phone services, and cyber security solutions for residential and business customers in the UK.",
    "primary_audience": "Residential and business customers in the UK.",
    "core_product": "Full Fibre Broadband",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Monthly subscription plans with 24-month contracts, subject to annual price increases."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787462965785
}