{"name":"Build-A-Bear Workshop®","domain":"buildabear.co.uk","url":"https://optimly.ai/brand/build-a-bear-workshop","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Build-A-Bear Workshop® is an interactive retail and online experience where customers create and personalize plush furry friends.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"description","label":"Description","shape":"text","content":"Build-A-Bear Workshop® sells customizable plush toys, clothing, accessories, gift sets and licensed character products online and through more than 600 locations in 30 countries. Its experience includes stuffing, a Heart Ceremony and personalization options, supported by Bear Builders. The brand also produces entertainment including movies, books, YouTube content, Roblox games and music shows.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To add a little more heart to life all around the globe by sharing hugs, inspiring creativity and supporting those in need.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The website features a Proven Leadership section about the executive leadership team, but does not name individual leaders in the provided content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://buildabear.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, warm, family-friendly and encouraging, with recurring themes of hugs, creativity, fun and making memories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1997, when the first Build-A-Bear Workshop opened at St. Louis Galleria Mall.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an engaging way for children, families and gift shoppers to create personalized plush companions and memorable retail experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Interactive plush creation and stuffing experience\nHeart Ceremony for furry friends\nPersonalization with clothing, accessories, scents and voice recordings\nOnline customization through The Bear Builder\nRetail Workshops with guidance from Bear Builders\nOnline shopping, delivery and Click & Collect\nParties and in-store experiences\nEntertainment production across movies, books, YouTube, Roblox and music","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Customizable plush furry friends and stuffed animals\nPlush clothing, shoes and accessories\nGift sets and bundles\nLicensed character collections including Pokémon, Sanrio, Disney, Harry Potter, Star Wars, Bluey and Dr. Seuss\nPersonalized Record Your Voice messages\nE-gift cards\nMovies, including Glisten and the Merry Mission","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The UK website displays product prices in pounds sterling, with examples ranging from £17.50 to £90.00 in the provided content. Personalised Record Your Voice Message costs £7; total plush costs vary with added customizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, toys and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Children, families, gift shoppers and fans of licensed character collections. The Bear Cave offers curated plush gifts and collaborations targeted at shoppers and gift recipients aged 18 and older.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and gift shoppers seeking personalized plush toys, interactive Workshop experiences, licensed characters and customizable gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Creating a personalized furry friend\nBuying plush toys and gift sets for holidays or special occasions\nAttending or scheduling a Build-A-Bear party\nShopping online and collecting orders through Click & Collect\nAdding a personalized voice recording to a furry friend\nPurchasing licensed character plush products\nAccessing family-oriented entertainment and digital experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A personalized plush companion\nA hands-on, memorable retail experience\nCustomized gifts for family and friends\nConvenient online delivery or Workshop pickup\nPersonalized audio messages saved through a Bonus Club account\nOpportunities for family entertainment across physical and digital channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://buildabear.co.uk","updated_at":"2026-11-07T19:52:22.435936+00:00"}]}],"last_refreshed_at":"2026-11-07T19:52:22.450173+00:00","last_changed_at":"2026-11-07T19:52:22.463807+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=73350024-c3eb-4860-bdfe-c451948ca2c9"}