{
  "slug": "build-smart-brands",
  "name": "Build Smart Brands",
  "description": "Build Smart Brands is a psychology-led brand strategy firm founded by Kelli Binnings. It helps founders align their brand's internal identity with customer perception by using a five-pillar method rooted in neuroscience and behavioral psychology, creating deeply felt and measurable brand experiences.",
  "url": "https://optimly.ai/brand/build-smart-brands",
  "websiteUrl": "https://buildsmartbrands.com/",
  "logoUrl": "https://logo.clearbit.com/buildsmartbrands.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Brand Strategy and Design Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-05T19:18:35.511Z",
  "verifiedVitals": {
    "website": "https://buildsmartbrands.com",
    "category": "Brand Strategy Consulting",
    "what_it_does": "Build Smart Brands provides psychology-led brand strategy and creative direction services to help founders align their brand's perceived identity with the actual customer experience. The company utilizes a five-pillar method rooted in neuroscience and behavioral psychology and leverages a network of specialists for execution across various creative and marketing disciplines.",
    "primary_audience": "Founders, businesses, and creatives.",
    "core_product": "Psychology-led brand strategy and creative direction services.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Pricing is custom, likely project-based, as indicated by calls to 'Share your project' and 'Work With Kelli'."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789888608881
}