# Build Smart Brands

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 5, 2026.

> Build Smart Brands is a psychology-led brand strategy firm founded by Kelli Binnings. It helps founders align their brand's internal identity with customer perception by using a five-pillar method rooted in neuroscience and behavioral psychology, creating deeply felt and measurable brand experiences.

- Business Profile: https://optimly.ai/brand/build-smart-brands
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://buildsmartbrands.com/
- Logo: https://logo.clearbit.com/buildsmartbrands.com
- Slug: build-smart-brands
- Brand Authority Index tier: Emerging
- Category: Brand Strategy and Design Services
- Last Analyzed: September 5, 2026
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## Full Details / RAG Data
### Overview
Build Smart Brands has a Business Profile in the Optimly AI Brand Index.
Build Smart Brands is a psychology-led brand strategy firm founded by Kelli Binnings. It helps founders align their brand's internal identity with customer perception by using a five-pillar method rooted in neuroscience and behavioral psychology, creating deeply felt and measurable brand experiences.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Build Smart Brands |
| Slug         | build-smart-brands |
| URL          | https://optimly.ai/brand/build-smart-brands |
| Logo         | https://logo.clearbit.com/buildsmartbrands.com |
| Brand Authority Index tier | Emerging |
| Category     | Brand Strategy and Design Services |
| Last Analyzed | September 5, 2026 |
| Last Updated | 2026-09-22T13:23:25.216Z |
### Links
- Canonical page: https://optimly.ai/brand/build-smart-brands
- Official website: https://buildsmartbrands.com/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/build-smart-brands.json
- LLMs.txt: /brand/build-smart-brands/llms.txt