# Build Smart Brands

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 5, 2026.

> Build Smart Brands is a psychology-led brand strategy firm founded by Kelli Binnings. It helps founders align their brand's internal identity with customer perception by using a five-pillar method rooted in neuroscience and behavioral psychology, creating deeply felt and measurable brand experiences.

- Business Profile: https://optimly.ai/brand/build-smart-brands
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://buildsmartbrands.com/
- Logo: https://logo.clearbit.com/buildsmartbrands.com
- Slug: build-smart-brands
- Brand Authority Index tier: Emerging
- Category: Brand Strategy and Design Services
- Last Analyzed: September 5, 2026