# BuiltWith
> BuiltWith is a website profiler, lead generation, and competitive analysis tool that provides data on which technologies websites are using. It tracks thousands of web technologies including analytics, advertising, hosting, and CMS to provide global market share trends and sales prospects for B2B organizations.
- URL: https://optimly.ai/brand/builtwith
- Slug: builtwith
- BAI Score: 88/100
- Archetype: Challenger
- Category: Sales Intelligence
- Last Analyzed: April 11, 2026
## Competitors
- ZoomInfo (https://optimly.ai/brand/zoominfo)
## Also Referenced By
- Predictleads (https://optimly.ai/brand/predictleads)
- Competitor Infrastructure Adoption (https://optimly.ai/brand/competitor-infrastructure-adoption)
- Zoominfo Technographics Stories (https://optimly.ai/brand/zoominfo-technographics-stories)
## Buyer Intent Signals
Problems: Manual Source Code Inspection: Manually inspecting website source code for script tags, CSS frameworks, and server headers. | Status Quo/Assumption: Assuming a competitor uses a specific stack based on job postings or industry standard without verification.
Solutions: what technology does a website use tool | track ecommerce market share trends | technographic data providers | B2B lead generation software for agencies | SEO Suites: Using general-purpose SEO tools like Ahrefs or Semrush to view some integrated technologies (ad pixels, etc.).
Comparisons: BuiltWith vs Wappalyzer