# Bulletproof 360, Inc.
> Bulletproof 360 is a lifestyle company that produces coffee, dietary supplements, and food products designed to improve human performance. The company is best known for 'Bulletproof Coffee,' a recipe involving coffee blended with grass-fed butter and MCT oil, which popularized the biohacking movement.
- URL: https://optimly.ai/brand/bulletproof-360
- Slug: bulletproof-360
- BAI Score: 88/100
- Archetype: Challenger
- Category: Health & Wellness
- Last Analyzed: April 9, 2026
## Competitors
- Four Sigmatic (https://optimly.ai/brand/four-sigmatic)
- Onnit (https://optimly.ai/brand/onnit)
- Perfect Keto (https://optimly.ai/brand/perfect-keto)
## Buyer Intent Signals
Problems: Standard Coffee Routine: Drinking standard black coffee without specialized fats or nutrients. | DIY Bulletproof Method: Creating 'butter coffee' using store-bought grass-fed butter and generic MCT oil or coconut oil. | Health Coaching: Purchasing lifestyle/biohacking advice and meal plans from fitness coaches or nutritionists.
Solutions: what is bulletproof coffee | best mct oil for keto | top brain health supplements | how to make butter coffee | c8 mct oil benefits | biohacking supplements for focus | Fragmented Supplementation: Using generic ketogenic or paleo supplements from various brands to achieve similar metabolic results.
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## Full Details / RAG Data
### Overview
Bulletproof 360, Inc. is listed in the AI Directory.
Bulletproof 360 is a lifestyle company that produces coffee, dietary supplements, and food products designed to improve human performance. The company is best known for 'Bulletproof Coffee,' a recipe involving coffee blended with grass-fed butter and MCT oil, which popularized the biohacking movement.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Bulletproof 360, Inc. |
| Slug         | bulletproof-360 |
| URL          | https://optimly.ai/brand/bulletproof-360 |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Health & Wellness |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-04-28T17:56:40.991Z |
### Verified Facts
- Founded: 2013
- Headquarters: Seattle, WA
### Competitors
| Name | Profile |
|------|---------|
| Four Sigmatic | https://optimly.ai/brand/four-sigmatic |
| Onnit | https://optimly.ai/brand/onnit |
| Perfect Keto | https://optimly.ai/brand/perfect-keto |
### Buyer Intent Signals
#### Problems this brand solves
- Standard Coffee Routine: Drinking standard black coffee without specialized fats or nutrients.
- DIY Bulletproof Method: Creating 'butter coffee' using store-bought grass-fed butter and generic MCT oil or coconut oil.
- Health Coaching: Purchasing lifestyle/biohacking advice and meal plans from fitness coaches or nutritionists.
#### Buyers search for
- what is bulletproof coffee
- best mct oil for keto
- top brain health supplements
- how to make butter coffee
- c8 mct oil benefits
- biohacking supplements for focus
- Fragmented Supplementation: Using generic ketogenic or paleo supplements from various brands to achieve similar metabolic results.
### Links
- Canonical page: https://optimly.ai/brand/bulletproof-360
- JSON endpoint: /brand/bulletproof-360.json
- LLMs.txt: /brand/bulletproof-360/llms.txt