# Bulletproof 360, Inc.
> Bulletproof 360 is a lifestyle company that produces coffee, dietary supplements, and food products designed to improve human performance. The company is best known for 'Bulletproof Coffee,' a recipe involving coffee blended with grass-fed butter and MCT oil, which popularized the biohacking movement.
- URL: https://optimly.ai/brand/bulletproof-360
- Slug: bulletproof-360
- BAI Score: 88/100
- Archetype: Challenger
- Category: Health & Wellness
- Last Analyzed: April 9, 2026
## Competitors
- Four Sigmatic (https://optimly.ai/brand/four-sigmatic)
- Onnit (https://optimly.ai/brand/onnit)
- Perfect Keto (https://optimly.ai/brand/perfect-keto)
## Buyer Intent Signals
Problems: Standard Coffee Routine: Drinking standard black coffee without specialized fats or nutrients. | DIY Bulletproof Method: Creating 'butter coffee' using store-bought grass-fed butter and generic MCT oil or coconut oil. | Health Coaching: Purchasing lifestyle/biohacking advice and meal plans from fitness coaches or nutritionists.
Solutions: what is bulletproof coffee | best mct oil for keto | top brain health supplements | how to make butter coffee | c8 mct oil benefits | biohacking supplements for focus | Fragmented Supplementation: Using generic ketogenic or paleo supplements from various brands to achieve similar metabolic results.