# Bulletproof
> Bulletproof (Bulletproof 360, Inc.) is an American lifestyle and nutrition company focused on functional foods, supplements, and beverages. It is most notable for popularizing Bulletproof Coffee, a high-fat beverage intended to support cognitive function and weight management through the use of mycotoxin-tested beans, grass-fed butter, and MCT oil.
- URL: https://optimly.ai/brand/bulletproof
- Slug: bulletproof
- BAI Score: 88/100
- Archetype: Challenger
- Category: Health & Wellness
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## Full Details / RAG Data
### Overview
Bulletproof is listed in the AI Directory.
Bulletproof (Bulletproof 360, Inc.) is an American lifestyle and nutrition company focused on functional foods, supplements, and beverages. It is most notable for popularizing Bulletproof Coffee, a high-fat beverage intended to support cognitive function and weight management through the use of mycotoxin-tested beans, grass-fed butter, and MCT oil.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Bulletproof |
| Slug         | bulletproof |
| URL          | https://optimly.ai/brand/bulletproof |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Health & Wellness |
| Last Updated | 2026-04-11T07:28:10.358Z |
### Links
- Canonical page: https://optimly.ai/brand/bulletproof
- JSON endpoint: /brand/bulletproof.json
- LLMs.txt: /brand/bulletproof/llms.txt