# Bulletproof
> Bulletproof (Bulletproof 360, Inc.) is an American lifestyle and nutrition company focused on functional foods, supplements, and beverages. It is most notable for popularizing Bulletproof Coffee, a high-fat beverage intended to support cognitive function and weight management through the use of mycotoxin-tested beans, grass-fed butter, and MCT oil.
- URL: https://optimly.ai/brand/bulletproof
- Slug: bulletproof
- BAI Score: 88/100
- Archetype: Challenger
- Category: Health & Wellness